Every year, CAIXA provides families with a fun Christmas experience in Brasília. For the 2017 edition, we designed a park for both adults and children, featuring themed activities guided by by Christmas fairy tales audiobooks. The activities included the Snowflake Pool (ball pit), the Forest of Shooting Stars (zip line), the Christmas Pavilion (stage for choir performances), Mrs. Santa’s Magical Oven (cookie decorating workshop), Christmas Cinema

(6D cinema), the Elves Circuit (circus workshop), and of course, the much-anticipated meeting with Santa Claus. The result was that over 125,000 people visited and enjoyed the space, a sixfold increase from the previous year.
The visual identity aimed to capture the whimsical essence of fairy tales. Both the colors and elements blend the traditional Christmas spirit with a Brazilian touch.